On 10 March 2026, the first steps of our Miles That Matter campaign began in Wigan, as James Martin, Steve Barton and Alex Parkinson completed the opening leg of our 1,122 mile charity challenge.
The initiative will see teams collectively walk the distance (as the crow flies) connecting our Ireland office, England factory and Netherlands factory, raising money for our chosen charities while celebrating the partnerships that support sustainable housing across the industry.
An 8-Mile Route through Wigan
The Northern team completed an 8 mile circuit across Wigan, visiting customers, suppliers and development partners along the way. The route included stops at several key sites and merchants who play an important role in delivering high quality, energy efficient homes.
Throughout the walk, the team met with partners including Wain Homes, Bloor Homes, Morris Homes, Galliford Try, Plumbase Wigan, and James Hargreaves (Plumbers Merchants), as well as finishing the day at The Cotton Works and Three Mills development by The Heaton Group.
These visits highlighted the collaborative effort behind modern housebuilding, and the role of technologies such as Showersave Waste Water Heat Recovery systems, which help reduce energy use and carbon emissions in new homes.
Building Momentum for the Campaign
The Wigan walk marks the first milestone in the wider campaign, with teams across the UK, Ireland and Europe contributing miles toward the 1,122 mile target.
With a total of 24 miles now complete, the challenge is officially underway and the momentum is building as colleagues continue logging miles and fundraising for charity.
The journey may have started in Wigan, but Miles That Matter is just getting started.
The Charities We’re Supporting
All funds raised will support three fantastic local charities:
At the end of 2026, the total amount raised will be split equally between the three charities.
Fundraising | JustGiving
We’ve set up a dedicated GB Showersave JustGiving page, and Holland Fundraising Page where colleagues, partners, friends, and family can sponsor our walkers and support the cause.
Every donation, big or small, helps us maximise the impact of every mile walked.
What Happens Next?
After each walk, we’ll be sharing updates as our miles total increases and our fundraising grows.
Thank you for supporting Miles That Matter and helping us make a difference—one mile at a time.